Developed at Positivity Branding
Advidi is an Amsterdam based company specialised in the affiliate marketing industry, a global performance network that connects people to give efficient marketing results.
I designed this identity basing on perspective: looking at something from different angles in order to get the most information about the whole picture.
The proposal was not a logo but an identity system where colour and graphics play a dominant role whereas typography finely supports it. They mainly communicate online so colours are powerful and bright rgb's.